Sunday, 8 July 2007

The Hips Don't Lie

Flipping the television last night between The Thick of It and, er, 100 Greatest War Movies, I stumbled upon coverage of the Live Earth concert. There was something exhilirating about switching on prime time TV and finding in progress a semi-serious discussion about climate change. It would have been better if David Baddiel wasn't involved - he's carved such a niche for himself as "the comedian with a degree from Cambridge University" that he's forgotten for several years that he's also supposed to be funny and instead comes across as a smug snarking git - but it was nice that it was happening.

Now obviously, the whole thing was an exercise in hypocrisy and it's immediately clear why it's been dubbed by unkinder souls than myself (oh, alright, sharper-witted ones) "private jets against climate change". But if this discussion between Jonathan Ross, David Baddiel and A Proper Scientist wasn't simply a "put the kettle on" moment, then this exercise will also have fulfilled its objective of doing more to raise awareness and understanding of climate change than any previous PR for good green practice.

Will we do anything about it? When I flipped back later, Shakira was on. Makes you wonder if the planet is worth saving.

1 comment:

oe said...

some people i know, ahem, would say that shakira was insentive enough to save the planet... not me, obviously, but...